MAGIC

COOLING

Credits:

Creative Lead: Iris Tâm Nguyễn

Copywriter: Quách Minh Phương Uyên

Art Director: Jime Ngô

Designer: Nguyễn Thái Ngọc Trinh, Nguyễn Trần Anh Tuấn

Animation: Nguyễn Trần Anh Tuấn

Social Community: Lê Tam Ngươn (Salmon)


Noticing a vacant consuming norm to challenge: 

fresh food usually is dumped passively into the fridge (Catchphrase alert: Bỏ vào tủ lạnh!) 


What if 

All the food is to live. They hence demand their own ideal living environment, where: 

  • . No bacteria lurking
  • . Optimal temperature
  • . Custom-fit humidity


Only with AQUA MAGIC COOLING – the healthful REF technology now being conceptualized as 

the most favorable, exotic habitat where all food enjoy their right to live.

by Uyên Quách





Creative

idea

Live The Food

With AQUA MAGIC COOLING tech, all food is to live. 

#LiveTheFood



Surrealism

Concept – AQUA LIVE THE FOOOD

Key Visual

LIVE THE FOOD

Educational content

LIVE THE FOOD