AQUA TVC

Credits:

Creative Lead: Iris Tâm Nguyễn

Copywriter: Nguyễn Hải Đăng

Art Director: Jime Ngô

Designer: Nguyễn Thái Ngọc Trinh, Nguyễn Trung Nhật.

Animation: Nguyễn Trung Nhật

Social Community: Lê Tam Ngươn (Salmon)

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Un-match anything, not AQUA!

The term ‘vừa' is a social slang in Vietnamese language and also a hot keyword mentioned by target audience on social media.* Also, it acts a humble yet impactful statement of how much of a ‘match’ AQUA is to marriage lives.

“À quá vừa” is a slang that people often use for compliment or exclamation in informal conversations .

We use it as a fascinating hashtag, as AQUA’s very own ‘nametag’

for the whole campaign.

CAMPAIGN HASHTAG:

#ÀQUÁVừa

- by Đăng Nguyễn

We did it!

✨MMA Smarties Awards 2021 Shortlist✨

. AQUA and Mango Digital | Social Media Marketing

💙AQuaVua Campaign ( That's really matched)

UN-MATCH

ADS SERIES

There are some certain moments in life that annoy the heck out of

the perfectionist inside us.

The ad series will humorously using such uncomfortable situations to trigger the users, ignite their curiosity about what will be revealed next by AQUA.

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BUMPER

ADS SERIES

When two people get married, they are also ‘married’ to marital problems.

The ad series features newlyweds from areas of Vietnam, taps into their ‘itchings’, addresses the problem with the bird-eye view angle, then suggests AQUA refrigerator as a solution.