Mè (Jime), an art director based in Saigon, Vietnam, has over 9 years of experience in advertising.

A graduate of Ho Chi Minh City University of Architecture, she combines architectural precision with a creative vision shaped by Saigon’s vibrant culture. Drawing inspiration from everyday life in Vietnam and her fascination with Eastern culture, her designs blend tradition with modernity.

Her work reimagines symbols of popular culture through a contemporary lens, reflecting Saigon’s rich history and dynamic evolution. Bold and culturally infused, her creations celebrate innovation while honoring her surroundings’ identity.